You would have often heard how content on social media should resonate well with the audience and connect with them on a personal level. As social media evangelists, we are expected to be great storytellers, whether it is our own brand story or even fiction. Here’s how we can make sure our content and stories are relatable, engaging and have a long shelf life, too.
Spice it up: Think Lion King! Think Star Wars! They are a monomyth, a story in which the hero needs to leave home and venture out into a threating place, from where they return home with a newfound wisdom. Audience digs that! “There’s always room for a story that can transport people to another place.” -J.K. Rowling
It’s all in the details, my friend: The opening of a family album, stepping into a new room, tension between a protagonist and the bad guy, these are all important pauses. When writing or narrating, leave breathing space. That creates drama. “No, no! The adventures first, explanations take such a dreadful time.” – Lewis Carroll
Take the reader along: Let a story teach the audience in its own way. It could have different takeaways for different people. Avoid “moral of the story” endings. Be flexible. “If history were taught in the form of stories, it would never be forgotten.” -Rudyard Kipling
Layer it up: As Stephen King said, “Fiction is a lie, and good fiction is the truth inside the lie.” A good story, like reality, has layers and uses different characters and structures to deliver the facts. Keep your own metaphors handy! They will intrigue, shock and appeal to the audience.
Cheat code: Cheat and take characters from real life, someone you know from school, someone you met on the bus or even your cook at home—you will be surprised how interesting their traits are. Assess their behavior (not in a creepy way!) and you may even find a new direction to your story.
Stay away from pretty! As a storyteller, you may often get the urge to stick to being delicate, so to say. Don’t give in. Go back to your childhood, where you could hardly differentiate right from wrong or even sometimes gang up on the neighbors with your friends. This could give you a whole new perspective.
Warm them up to your story: Always remember, as a storyteller you need to instill hope again and again. Show the readers how the universe is made up of moments and not atoms, maybe. Enable them to think beyond hard-hitting reality.
Humans are addicted to stories since the age of cave men and the paintings are proof! We can’t help but get thrilled about new experiences without risking ourselves. Good stories raise questions and are always entertaining enough whether they talk about a voyage or a gangster’s life. Happy writing!